UTA has followed CAA and the MPA in sounding the alarm at Sora 2, the newest version of Open AI’s video generating app, saying today that “the use of property without compensation is exploitation, not innovation”
“There is no substitute for human talent in our business, and we will continue to fight tirelessly for our clients to ensure that they are protected. When it comes to OpenAI’s Sora or any other platform that seeks to profit from our clients’ intellectual property and likeness, we stand with artists,” the agency said.
“The future of industries based on creative expression and artistry relies on controls, protections, and rightful compensation. The use of such property without consent, credit or compensation is exploitation, not innovation.”
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Sam Altman’s Open AI, parent of ChatGPT, just unveiled Sora 2— the apps latest, and most threatening to Hollywood, version of Sora. Yesterday, CAA weighed in, saying it “is unwavering in our commitment to protect our clients and the integrity of their creations. The misuse of new technologies carries consequences that reach far beyond entertainment and media, posing serious and harmful risks to individuals, businesses, and societies globally. It is clear that OpenAI/Sora exposes our clients and their intellectual property to significant risk.”
And earlier this week, the MPA chief Charles Rivkin blasted the app, noting that “Since Sora 2’s release, videos that infringe our members’ films, shows, and characters have proliferated on OpenAI’s service and across social media.”
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