Movie Academy Unveils $500M Academy100 Fundraising Campaign Ahead Of 100th Oscars In 2028

May 10, 2024

The Academy of Motion Picture Arts and Sciences said Friday that it is launching Academy100, a $500 million “global revenue diversification and outreach campaign” that will lead up to the 100th Oscars ceremony in 2028.

The fundraising initiative was revealed at a press conference today in Rome hosted by Cinecittà, one of the Academy’s lead supporters for the campaign.

AMPAS said the funds will be used to expand the Academy’s worldwide scope, ensure the success of its next 100 years, and connect audiences through “their shared love of cinema.”

“The future of the Academy is global, and Academy100 will deepen our worldwide reach and impact,” Academy CEO Bill Kramer said in a press release accompanying the announcement. “The Academy will soon enter its second century, and we want to ensure that we continue to be the preeminent leader of our international film community. Like all healthy organizations, the Academy needs a sustainable and diverse base of support, and we are deeply grateful to Rolex and all of our partners for helping us launch this important and forward-looking initiative.”

AMPAS said the more than $100M has already been committed to the campaign including by Rolex. Other lead supporters the Academy named today include Delta Air Lines, Dagmar Dolby and family, Dorchester Collection, Drs. Melina and Eric Esrailian, Dr. Kathy Fields and Dr. Garry Rayant, PwC and Teddy Schwarzman.

The Academy100 campaign, AMPAS said, will “endow and fund programs that recognize excellence in cinematic artistry and innovation; preserve our film history; enable the creation of world-class film exhibitions, screenings, and publications; train and educate the next generation of diverse global film artists; and produce powerful digital content.”

The initiative will include AMPAS hosting special events and educational programs with Academy members and the film and arts communities worldwide, including in Buenos Aires, Cannes, Johannesburg, Kyoto, Lagos, London, Los Angeles, Marrakesh, Melbourne, Mexico City, Mumbai, New York, Rome, San Francisco, Seoul, Toronto, Toruń and Venice, AMPAS officials said.

The Academy has become more aggressive with its fundraising programs as revenue from its Oscars telecast has declined. In the fall of 2020, it closed a major $388 million fundraising initiative ahead of the opening of the Academy Museum of Motion Pictures in Los Angeles. The museum, after several false starts, opened its doors in September 2021.

Beginning in 2027, AMPAS said today, the museum will present special exhibitions, film programs and more connected to the history of the Academy and the Oscars ahead of 2028’s centennial ceremony.

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