EXCLUSIVE: Tommy Winkler, aka ‘The Food Guy’ to his 12.3M TikTok followers, has signed with Independent Artist Group (IAG).
The lifestyle creator has built a sizeable digital following through food-focused content, an outsized personality and multi-platform reach. Since gaining traction with his viral videos, he has branched into content creation, partnerships, and entrepreneurial ventures. Most recently, he launched the podcast Don’t Ask with Jess and Tommy alongside his now wife, giving fans an inside look at their relationship, careers, and life together.
Under the new partnership, IAG says it will work with Winkler to expand his presence across TV, podcasting, publishing, live events, brand partnerships, and original content development.
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“Joining IAG is an exciting next step for me and everything we’re building,” said Winkler. “I’ve always believed there’s an opportunity to create something much bigger than social media, and IAG shares that vision. From television and podcasting to live experiences and new creative projects, I’m excited about what’s ahead and grateful to have a team that believes in helping me grow across every part of the entertainment industry.” Winkler continues to be managed by Jeff Duncan at Ingenuity Live.
IAG reps talent including Mel Gibson, Sylvester Stallone, Gary Oldman, Cole Hauser, Justin Long, Regina Hall, and Sharon Stone.