Tommy Hilfiger is teaming up with Rotaro, a U.K-based fashion rental platform, for a six-month program that will allow users to rent classic Tommy Hilfiger pieces.

Renters will have access to a variety of collections, including the TommyxRomeo collection and pieces from the Tommy Hilfiger archive.

Read more: How to get Kiiara’s fit, from Pleasures to X-girl

Tommy Hilfiger and Rotaro will be rolling out the line in three separate drops. The collaboration begins with “Pop Color,” a collection that includes 17 pieces from the Tommy Jeans Pop Drop.

Higher-ups from both brands expressed their excitement to make fashion more accessible and environmentally friendly.

“We are excited to challenge the status quo and offer our customers a new opportunity to enjoy classic American cool style in a way other than buying new,” Esther Verburg, executive vice president of sustainable business and innovation at Tommy Hilfiger Global, says.

Georgie Hyatt, co-founder and CEO of Rotaro adds, “At Rotaro, we’re proud to partner with Tommy Hilfiger to launch their first-ever gender-inclusive rental collection from their iconic TOMMY JEANS collection.”

The Tommy HilfigerxRotaro collection will be available to rent starting July 27.

Alternative Press Original Article

Share