Tommy Hilfiger is teaming up with Rotaro, a U.K-based fashion rental platform, for a six-month program that will allow users to rent classic Tommy Hilfiger pieces.
Renters will have access to a variety of collections, including the TommyxRomeo collection and pieces from the Tommy Hilfiger archive.
Tommy Hilfiger and Rotaro will be rolling out the line in three separate drops. The collaboration begins with “Pop Color,” a collection that includes 17 pieces from the Tommy Jeans Pop Drop.
Higher-ups from both brands expressed their excitement to make fashion more accessible and environmentally friendly.
“We are excited to challenge the status quo and offer our customers a new opportunity to enjoy classic American cool style in a way other than buying new,” Esther Verburg, executive vice president of sustainable business and innovation at Tommy Hilfiger Global, says.
Georgie Hyatt, co-founder and CEO of Rotaro adds, “At Rotaro, we’re proud to partner with Tommy Hilfiger to launch their first-ever gender-inclusive rental collection from their iconic TOMMY JEANS collection.”
The Tommy HilfigerxRotaro collection will be available to rent starting July 27.