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The season 11 premiere of Vanderpump Rules was titled “Notes on a Scandal,” and that scandal — or Scandoval — brought in a big audience.
The premiere delivered 3.2 million viewers for Bravo (including three days of delayed viewing), a 68 percent jump over the season 10 opener in February 2023. While “Notes on a Scandal” didn’t quite reach the heights of the season 10 reunion — part one of which drew 4.6 million viewers over three days, an all-time Vanderpump high — 3.2 million viewers is still a big number for any cable show.
In the key ad-sales demographic of adults 18-49, Vanderpump Rules drew 1.8 million viewers, an 85 percent improvement on the season 10 premiere. It’s also the biggest 18-49 audience for any Bravo season premiere in more than six years — since The Real Housewives of Atlanta season 10 debut in November 2017.
Those figures don’t include streaming, NBCUniversal doesn’t regularly release detailed viewing data for Peacock. NBCU says viewing of the season 11 premiere more than tripled compared to season 10.
Production on Vanderpump Rules‘ current season began last summer, when the fallout from “Scandoval” — the revelation that series fixture Tom Sandoval had cheated on his long-time partner Ariana Madix with fellow castmember Rachel Leviss — was still fresh, although the show’s producers gave the cast a three-month break before filming resumed.
“I don’t have any question that it was the right choice to hold just a beat,” showrunner Alex Baskin told The Hollywood Reporter. “We were in a very different place just a few months later. Not that everything was resolved or everything had healed, but at least there was an openness to moving forward.”