The Devil Wears Prada dropped their new album The Act on October 11 via Solid State Records. The band has partnered with Revolver to premiere the video for “Chemical.” Watch it here.

“I’m not one to get particularly excited about music videos these days, but I think that the technology [director] Kevin Johnson and the crew were able to employ for ‘Chemical’ makes it something special,” said singer Mike Hranica.

“‘Chemical’ is about coming to terms with the idea that all of our feelings — good and bad — are just chemical reactions in our brains. It is both a bleak and hopeful way to to view the world, but at times, it can help us to move forward,” said keyboardist Jonathan Gering, who co-wrote the song.

The band previously shared the track “Please Say No,” which is one of the most experimental yet powerful songs the band has ever released. Listen here. TDWP also shared the song “Lines of Your Hands” over at Alternative Press, who conducted an exclusive chat with TDWP about the new album. Read and listen here.

The Devil Wears Prada consistently choose to both challenge themselves and the world around them. The group—Mike Hranica [vocals], Jeremy DePoyster [vocals, guitar], Andy Trick [bass], Kyle Sipress [guitar], Jonathan Gering [keys, synthesizers], and Giuseppe Capolupo [drums]—bend and break all boundaries on their seventh full-length and debut for Solid State Records, The Act. Pulling plain-spoken poetry through distorted discord and dissonance, the six-piece deliver a dynamic and definitive statement. Hranica says, “The Act is our seventh full-length and the most detailed effort of our career. The process was scrupulous in every facet. Jon, who’s played keyboard with the band for the last seven or eight years, produced the album; which is a decision that’s insurmountably snowballed over the past few releases. There is no common theme surrounding every song on the record, although there are notions that inhale and exhale through the LP’s timeline.”

“This just feels very make it, or break it for us,” says Hranica. “All bets are in on The Act. We tried to make something outside of the norm for rock, metalcore, or heavy music. We often hear commentary that ‘rock is dead’ now; I don’t think it has to be that way though. Look at the corners pop and hip-hop turn. Artists just need to reinvent themselves and make something creative and inventive again. Reinvention is what we’re driving towards.”