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The ad, from super PAC American Values 2024, resembled a presidential campaign ad for Kennedy’s uncle, JFK, when he was campaigning for president alongside his running mate Lyndon B. Johnson in 1960.
The original, black-and-white ad features a catchy song repeating “Kennedy” over and over in the chorus, while images of JFK and his name are shown over lyrics like: “Do you want a man for president who’s seasoned through and though? But not so doggone seasoned that he won’t try something new? A man whose old enough to know and young enough to do?”
RFK Jr.’s includes the same song with the same lyrics, along with the same (now-vintage) vibe of the original. However, the new ad, which takes on red hues instead of the gray tones of the original, features RFK Jr.’s superimposed over some of those same images. Both ads feature the phrase “Kennedy for President.”
At the end of the spot, it says it hails from American Values 2024, which describes itself on X (formerly Twitter) as a “super PAC dedicated to restoring the soul of democracy to America. Building a movement, the long-term mission is to take back our gov’t from corporate interests.”
His cousin, Bobby Shriver, hit social media blasting the ad.
“My cousin’s Super Bowl ad used our uncle’s faces- and my Mother’s. She would be appalled by his deadly health care views. Respect for science, vaccines, & health care equity were in her DNA. She strongly supported my health care work at @ONECampaign & @RED which he opposes,” Shriver wrote. (Shriver’s mother was Eunice Kennedy Shriver.)
Kennedy is running as an independent in the 2024 presidential campaign.
“I’ve learned a lot in the last two years,” she said. “I pay less attention to social media. There’s a cycle to news. Things spike, they talk about it for one or two days, then they move on. And so I’ve learned to stay out of it because my words live on. And because Bobby’s my husband. And I would never want to hurt Bobby. I love him.”
CBS Sports has said the cost of one 30-second ad is $7 million this year.
Watch RFK Jr.’s ad, and JFK’s original, below.