After Post Malone hovered on Billboard’s Top Tours chart from February to May with the international leg of his Beerbongs & Bentleys Tour, and hit No. 6 in September with the introductory dates of 2019’s Runaway Tour, the artist has assumed his final form with the highest-grossing tour of October.
According to figures reported to Billboard Boxscore, Post earned $28.4 million from 17 shows between Oct. 1 (United Center, Chicago) to Oct. 29 (AT&T Center, San Antonio, Texas). Except for those bookend shows, he spent much of the month running the East Coast, hitting New York, Boston, Buffalo, Philadelphia and four markets in Florida, among others. The month’s highlights were the tour’s three Northeastern double-headers, grossing $4.2 million at New York’s Madison Square Garden, $3.4 million at Boston’s TD Garden and $3.1 million at Toronto’s Scotiabank Arena.
Post’s Runaway Tour marks the first time a hip-hop tour has topped Billboard’s monthly Boxscore report since launching earlier this year. Pop acts P!nk (twice), Ed Sheeran, BTS and the Spice Girls have each reigned, while rock artists Elton John (twice) and The Rolling Stones have also led the list. With Post’s $28.4 million gross, he is only the second hip-hop act to hit the top 5 (Drake was No. 3 in April). Following his No. 6 rank last month, he also becomes the second hip-hop act to notch a second month in the top 10 (Travis Scott was No. 7 in February and No. 10 in March).
Post can expect another monthly mark as the Runaway Tour played through Nov. 21 at The Forum in Inglewood, Calif. Since its Sept. 14 launch in Tacoma, Wash., the trek pulled in $56.9 million through its first North American leg. Across 35 shows, the psychotic rockstar is averaging $1.624 million per show, flying past the pace of 2018’s North American Beerbongs & Bentleys dates. Then, he was averaging $765,000 each show, amounting to a 123% increase in nightly earnings in 2019.
For the second consecutive month, the Jonas Brothers are in the runner-up spot, with an October total of $23.9 million. It’s their second rank at No. 2 and third month in a row in the top 5. And just as they out-sold Elton John in September (despite John out-grossing the JoBros), the sibling trio once again has the best-selling tour of the month, with 232,206 tickets sold, narrowly ahead of Post’s total attendance of 220,422.
In addition to the breakthrough chart achievement for hip-hop artists, women make a bigger splash on the October Top Tours chart than ever before. Cher, Carrie Underwood, Celine Dion, Ariana Grande, and Lady Gaga splash the top 10 at Nos. 3-4, 7, and 9-10, respectively. The 50/50 split in the top 10 exceeds the previous best of four women in May (P!nk, Spice Girls, Grande, Cher). October marks the third month in the top for Cher and Grande, the second for Underwood and Gaga, and the first for Dion (P!nk leads all women with five months in the top 10, including No. 1 titles in March and July).
No artist monopolized the Top Boxscores chart in October. Elton John (No. 6, Top Tours, trading places with Post Malone) leads with four appearances, though none cracked the top 10. BTS (No. 5, Top Tours) leads the chart with the final three dates of the Love Yourself: Speak Yourself Tour. The Korean sensation’s hometown finale grossed $12.1 million and sold 129,268 tickets on Oct. 26-27 and 29.
Lady Gaga (No. 10, Top Tours) follows at No. 2 with five shows from her Enigmas residency at MGM’s Park Theater in Las Vegas. While that set of shows earned $8.2 million, her two Jazz & Piano shows at the same venue brought in $3.6 million on October 20 and 26, coming in at No. 18.
If there is any dominant presence on the Top Boxscores chart, it’s the city of Las Vegas, clogging the top 5 with The Eagles at No. 3 and Journey at No. 4 after Gaga’s silver medal. The two legendary rock acts hit the chart’s upper region in two different ways: The Eagles, with one arena show on Oct. 5, and Journey, with nine theater shows at The Colosseum at Caesar’s Palace. Aerosmith is at No. 10 with four shows from their own high-ticket Vegas residency.