New Talent: Introducing Charlie Finch:

Introducing Charlie Finch: South Africa’s Newest Musical Gem

Many a musical gem seems unturned in the Eastern Cape and the discovery of such leads to PE-born, and now Joburg-based, Charlie Finch delivering his debut music video for the single “If I Ever Let You Down”.

Watch the music video for “If I Ever Let You Down” here –

Grabbing heart strings from the first listen, “If I Ever Let You Down” is a catchy, emotionally stirring, folky pop song that will have every listener wanting more from this fresh talent and more is what is due to come. “If I Ever Let You Down” is the first single from Finch’s debut album “Life’s Journey” set for release in mid-2017, but who is Charlie Finch?

“I’ve always loved music, but when I was 15 I became incredibly interested in making my own music, so I picked up a guitar, asked my dad to teach me a few chords and haven’t stopped since. I’ve always been fascinated with music’s ability to stir emotions in people, paint a picture, or even bring people together. I think that’s probably my favourite part about music,” explains Finch.

Plugged to national radio this week, “If I Ever Let You Down” has had success on his native Port Elizabeth radio station Algoa FM reaching #2 on the Top 30 chart. Having the single sent out for all South African ears to hear and with the music video released, Finch is excited for people to hear his music.

What inspired the writing of the song? “To understand the song it’s important to know I wrote the song with a father figure or mentor in mind. “If I Ever Let You Down” is about a person who is looking over their own life, assessing how they’ve lived it and decision they made and hoping that they haven’t let their father or mentor down. As far as the music video goes, I think I want people to see that it’s really just a bunch of people searching for themselves and the path they should take and that it’s always okay to lean on a friend.”

The music video for “If I ever Let You Down” was filmed in Tsitsikamma and directed by 23-year old photographer River Leask, co-director at Media Forge, who produced this as his first music video. A first for both Finch and Leask. A combination of fresh talent creating a beautiful music video.

Discover Charlie Finch now. Discover great new music.


Download or stream ‘Charlie Finch – If I Ever Let You Down’ across the following digital platforms:


Apple Music:

Google Play:



Catch Charlie Finch live at the following shows in Johannesburg:

12 April – Hard Rock Café, Sandton

23 April – Hard Rock Café, Sandton

30 April – Fourways Farmers Market, Fourways

30 April – Social on Main, Bryanston


Follow Charlie online:




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