Today sees the official release of JIMMY NEVIS’ sophomore album, entitled THE MASSES, through David Gresham Records and Rude World Records. The album comes after the release of his latest single, Day Dream (Last Night), in October 2014.
Although the majority of the tracks on the album were written during August and September this year, JIMMY’s different approach in songwriting has been moulded over the last two years. For this album, he has been able to express his opinions and thoughts in a mature and creative manner for the first time, a process which now comes naturally.
THE MASSES was produced by Ashley Valentine (Locnville, Kwesta and Chad Da Don) and recorded at JIMMY’s own studio earlier this year. JIMMY describes working with Ashley as a relationship with an energy that transcended ability and talent, which was almost spiritual and wonderfully alienated.
After studying Sociology, JIMMY became inspired by people and their stories. With THE MASSES, his aim was to inspire others with his message and talk about issues that went beyond the love-hate pop structure. He wanted the album to challenge him on every sphere – from writing to production.
“It’s about you – the fans, the people, the country and the world. It’s about our minds and who we claim to be; our desires and dreams, our ups and our downs. My country, my career, my perceptions of my hometown, my thoughts on social-political issues inspired this project – it’s a mix of all the different sides to me.”
Driven by how the music feels as opposed to its sound, together with a dreamy, tribal and urban edge to its production, THE MASSES still portrays signature JIMMY NEVIS qualities such as gospel undertones, quirky lyrics, soulful vocals and catchy melodies.
“Fans can look forward to something new, something old and something borrowed. I think people can expect to be moved emotionally and physically. These songs sum up who I am as a human being right now and I couldn’t be more proud of that.”
THE MASSES Track Listing:
Day Dream (Last Night)
Yin – Yang
THE MASSES will soon be available in all major music outlets across South Africa.
“This is a new era and a new wave of music for me. I hope you feel it as much as I do.”
Be sure to catch JIMMY NEVIS on his nationwide MUSICA FOR THE MASSES tour at a Musica near you:
22 November 2014 – Tygervalley & Canal Walk, Cape Town
23 November 2014 – Kenilworth & Blue Route, Cape Town
30 November 2014 – The Pavillion & Gateway, Durban
6 December 2014 – Sandton & Eastgate, Johannesburg
7 December 2014 – The Waterfront & Cavendish, Cape Town
13 December 2014 – Green Acres & The Bridge, Port Elizabeth
JIMMY NEVIS Contact:
For JIMMY NEVIS bookings or management, please contact: Lauren Parks / Rude World Records / email@example.com / 072 066 4242.