22 year-old Joburg-based multi-instrumentalist and musical prodigy James Deacon has teamed up with recording outfit Bad Future Records to release his debut single “Not Givin’ Up” today.

Listen to “Not Givin’ Up” HERE.

“Not Givin’ Up” heralds James Deacon’s awakening to his own powerful determination. A blistering clarion call to those who yearn to give their managers and imposers, their higher ups and inhibitors the two-finger salute and to take their destiny into their own hands.

James explains the song theme, saying: “’Not Givin’ Up’ is all about leaving the safety of a day job or desk job and pursuing my dream regardless of how hard it will be to get where I want to go. Basically life is short and I don’t want to waste my life cooped up in the same environment until I die. It’s a big fuck you to all the bosses I’ve ever had and all the people who held me back or told me I wasn’t good enough.”

“James Deacon – Not Givin’ Up” is out now across all digital platforms – https://fanlink.to/JamesDeacon

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