Today, 8 July 2013, sees the release of the official music video for ISO’s latest single, HEAVEN. HEAVEN is the 3rd official single from their fourth studio album, Piece by Piece, which was released in September 2012.
HEAVEN is notably different from their previous singles from the album, namely No Fire (which reached nr. 2 on the 5FM Top 40 Chart) and Everytime (which reached nr. 7 on the 5FM Top 40 Chart). The band wanted to release something that sounded different for their third single, than everything else on radio. They felt that HEAVEN would stand out as an unique and interesting sounding song.
“HEAVEN is the first single from Piece by Piece that is in a minor key. It has an epic chorus coupled with a sad and melancholic verse. It differs significantly from the first two singles which were up-beat and more dance-orientated. The lyrics are also more vague and mysterious.”
Richard Brokensha from ISO came up with the concept of being buried alive by the rest of the band and the video was shot over the course of two days in Pretoria East. His concept became the basis for an entire story-line which plays out over the course of the video, which was directed by Dave De Gasperi. After a long night out, Alex, Franco and Marko are on their way home when they hit Richard with their car. They then decide to bury him and leave no loose ends.
“HEAVEN is a dark song and we felt the video should incorporate that feeling. Whereas ‘No Fire’ was a bright and clean sounding tune, HEAVEN is epic, yet eerie. The video encapsulates this feeling and highlights the different nuances in the music through solid editing and clever cinematography.”
Watch the video for HEAVEN here!
ISO would like to thank the following people for their contribution to the making of HEAVEN:
Mandy September and Lesley September from Linny Bibo for styling and make-up.
Louise Pieterse for the photos and the EPK.
Bonnie for digging the grave.
Zelda Van Staden for organisation.
Dave De Gasperi, Neil van der Walt, and Nadia Hanekom for the filming.
Jessie and Heidi Pretorius for the house.
John Robbie for the car.
Catherine Grenfell from 5FM for the promotion and support.
Riaan from Markham.
Monica from Glaceau Vitamin Water.