Google reached a deal to buy wearable fitness products company Fitbit Inc. for roughly $2.1 billion, a move that intensifies the battle among technology giants to capture consumers through devices other than smartphones.

For Google, the deal marks a further push into consumer electronics, an area where it has yet to gain significant traction to complement its massive internet-search and advertising business. It also puts Google in renewed and direct competition with Apple Inc., which this week said rising sales of wearables…

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