Today sees the release of a brand new song and music video by BOUWER BOSCH for HARDLOOP. Hardloop also features South African singer-songwriter JANIE BAY.
The music for HARDLOOP was written by Bouwer over the course of two days, and the lyrics were written by both artists in one day. Bouwer and Janie each wrote the words for their own verses separately and decided that whatever they wrote, they were going to keep without any changes.
“The song is about running away from certain things in your life, mostly relationships. We tend to run towards bad relationships, or we run away from good ones. Its a song about the human element in relationships and how we hurt and get hurt without wanting to or trying to – so we run instead of wait. I think everyone can relate to it because everyone has been in a situation like that where you are scared of change and something new.” – Bouwer Bosch.
The video was shot in the dark in slow motion and tells two different stories and experiences, layered over each other and in effect telling the same story. Two videos were shot – one of Bouwer and one of Janie – both in one take to emphasize the natural element of the artists’ performance in the video, and what the viewer see, is straightforward visuals in two different takes over each other. The video can be described as a ghost story over a sad song.
“Fans can expect something basic but striking from the video. It’s one of those videos that you want to watch two or three times to catch some of the cool moments. Nothing was planned or thought through; it just came out like that, so I think fans will be surprised when they see it the first time.” – Bouwer Bosch.
This is the first time Bouwer has worked with Janie Bay and he is a big fan of her talent and work. “Om te sê ‘Bouwer is talentvol’ is ‘n understatement. Hy is ‘n ongelooflike skrywer want hy raak en verander lewens en dis wat ons nodig het. Dit was net ‘n voorreg om saam met hom te kon werk en skryf. Ek sien uit om te hoor wat hy nog als gaan doen en bereik in die toekoms.” says Janie.
BOUWER BOSCH Contact:
JANIE BAY Contact: