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Amazon Music Partners With K-Pop Group Ateez For Online Merch Collaboration Ahead of Tour

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Amazon Music and K-pop powerhouse Ateez are partnering up for an exclusive online merch collaboration tied to their upcoming tour, the music streaming service announced Tuesday morning.

The eight-piece boy group (consisting of members Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho) is set to begin the North American leg of their Towards the Light: Will to Power tour on July 14 in Tacoma, Washington.

The tour merch collection with Ateez marks Amazon Music’s first exclusive collaboration with a K-pop group. Items in the collection will be released in two batches throughout the course of the North American leg of the tour, with the first batch released today. Fans are also able to purchase the group’s light stick, dubbed “Lightiny,” ahead of the concerts.

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Tuesday’s drop included a black hoodie with “ATEEZ” on the front and a group photo on the back, a white T-shirt with a photo of the band and a black T-shirt with eight variants, featuring a solo photo of each member of the group.

In April, Ateez became the first K-pop boy group to perform at the Coachella Valley Music and Arts Festival. While in California for the festival, the group stopped by the Grammy Museum to visit its pop-up exhibit featuring the costumes and props used by the eight-piece outfit and their KQ Entertainment label mates, xikers, along with a stop a Dodgers Stadium to throw out the first pitch.

Debuting at No. 2 on the Billboard 200, Ateez released their 10th EP, Golden Hour: Part 1, in May, which the group announced shortly after their final Coachella performance.

The exact date for the second drop of merchandise has yet to be announced.

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